Guide to a Business Entry in China Assignment Example | Topics and Well Written Essays - 4250 words

Guide to a Business Entry in China - Assignment Example There are also other options available for Michael including an on line marketing, joint venture or wholly owned company. Whichever option Michael takes, the market is open for the cake industry. Michael’s Patisserie is a well-developed bakeshop in Australia and has a long experience in the business. The owner of the company is planning to expand the business to China. However, the company lacks the basic knowledge to guide the owner on the proper things to do for its entry to China. Moreover, the company needs additional resources to finance the export operations and is contemplating to apply for an export development grant from the government. The first thing to do is to assess the capability of the company to undertake foreign business. Generally, if a company is doing well in its own country, it can take a further step in foreign sales. The company must first learn the basic in exporting and should learn how the company can adapt to the international business environment. Upon having a basic understanding of the language of exporting, and you think that the company is ready, the next step is to develop a marketing strategy appropriate for the capital and structure of the business. An export strategy must be part of the business plan and everybody in the company should be aware of it. A well-developed export strategy identifies the export aims that match the capital resources required. It helps the company focus on the market identified and to respond to the quality service/product needed (Austrade) For example, the marketing strategy may begin with assessing why Michael’s Patissiere should export and what are the steps needed to achieve these goals. Now, you are about to be ready. The next thing is laying the groundwork by establishing the network of business contacts among export groups.